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Two Top Take-Aways From the 2012 BrandZ Top 100 Brands Report
Today, Millward Brown released their annual rankings of the BrandZ Top 100 Most Valuable Global Brands. The report is quite in-depth, and required reading for anyone working with or competing with...
View ArticleJWT Creates First Online Testing Service for Mother’s Day Gifts
“It’s not that you want to disappoint your mother; it’s just that most of the things you do fall short of her expectations.” This year, JWT has created a service that ensures that for your mom, this...
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JWT’s AnxietyIndex explores consumer anxiety around ebola
Ebola. The name itself provokes various emotions for all of us — fear, frustration, anger and, perhaps most of all, anxiety. For the last month, JWT’s AnxietyIndex has been exploring consumers’...
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J. Walter Thompson New York introduces Culture Muscle
Merriam-Webster crowned “culture” the 2014 Word of the Year. It’s never been more relevant. Whether it’s describing the beliefs, customs, and arts of a society or group, brands that have leaned into...
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J. Walter Thompson New York Celebrates the Launch of Risk/Reward
J. Walter Thompson New York hosted Anne Kreamer on June 9 to launch Risk/Reward, her newest research-based book that puts the American workplace under the microscope. Her last book, It’s Always...
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The Innovation Group Launches “Women, Next” Report
Witchcraft and Black beauty. Sex after 70 and female ganjapreneurs. Ethical lingerie and solo travel. These are among the shifts highlighted in “Women, Next,” the latest project from J. Walter...
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